×21“Tutorial "mewing"”
@efewissie · 4.3M followers
×21its author's usual
This creator normally gets 1.1M views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.
A man demonstrates 'mewing' by first sticking out his tongue, then retracting it to press against the roof of his mouth, showing how it supposedly defines the jawline. On-screen text labels the video as a 'Tutorial "mewing"'.
Open original ↗22M
Views
1.7%
Engagement
85/100
Virality
Likes 371KComments 1.5KShares 5.8K
Why it worked
The video works because it addresses a common desire for aesthetic improvement (a defined jawline) with a simple, actionable 'tutorial'. The before-and-after effect of the tongue movement is visually compelling, and the trend audio adds to its shareability. The controversy around mewing also encourages comments and engagement.
Clear visual demonstration of the techniqueAddresses a popular aesthetic concernUses trending audio for discoverabilityConcise and to the point
beauty hacksself-improvementtutorials
How to reproduce this format
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