“If you're a baddie on a budget and you want to get a full face that looks like this with drugstore products that are actually worth your money, then keep on watching.”
@itsbabykelz · 979K followers
We have not measured this creator's own baseline yet, so we cannot say whether 15M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A beauty influencer demonstrates a full face of makeup using only drugstore products, highlighting each product and explaining why it's worth the money. She applies primer, foundation, concealer, bronzer, blush, setting powder, lip liner, and lip oil, showing the application process for each.
Open original ↗15M
Views
11.8%
Engagement
85/100
Virality
Likes 1.8MComments 4.0KShares 45K
Why it worked
This video works because it addresses a common pain point (expensive makeup) with an affordable solution, making it highly relatable and valuable to a broad audience. The clear demonstration and enthusiastic endorsement of each product build trust and encourage viewers to try the recommendations. The influencer's confident and polished appearance serves as a strong visual testimonial.
Clear product demonstrationsAddresses a common consumer need (affordability)Engaging and confident presenterDetailed explanations for each product choiceStrong visual results
product reviewmakeup tutorialaffordable beauty
How to reproduce this format
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