×16“If you're a baddie on a budget and you want to get a full face that looks like this with drugstore products that are actually worth your money, then keep on watching.”
@itsbabykelz · 979K followers
This creator normally gets 971K views. This one got 15M. That gap — not the raw number — is what makes the format worth copying.
A beauty influencer demonstrates a full face of makeup using only drugstore products, highlighting each product and explaining why it's worth the money. She applies primer, foundation, concealer, bronzer, blush, setting powder, lip liner, and lip oil, showing the application process for each.
Open original ↗Likes 1.8MComments 4.0KShares 45K
Why it worked
This video works because it addresses a common pain point (expensive makeup) with an affordable solution, making it highly relatable and valuable to a broad audience. The clear demonstration and enthusiastic endorsement of each product build trust and encourage viewers to try the recommendations. The influencer's confident and polished appearance serves as a strong visual testimonial.
How to reproduce this format
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