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TikTokTalking head

“How to grow your business”

@danvmartell · 1.9M followers

×310its author's usual

This creator normally gets 19K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.

A young boy asks a businessman for advice on how to grow his freeze-dried candy business. The businessman advises him to identify where his target customers (children) hang out and to contact the city to find the busiest park to sell his products.

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5.8M
Views
5.8%
Engagement
85/100
Virality

Likes 340KComments 1.2KShares 5.4K

Why it worked

The video works because it features an unexpected scenario (a child asking a businessman for advice) which creates curiosity. The advice given is practical and actionable, appealing to aspiring entrepreneurs. The quick back-and-forth dialogue keeps the viewer engaged.

Engaging dialogueClear, actionable adviceUnique participant pairing (child and businessman)Good use of on-screen text for clarity
business adviceentrepreneurshipmarketing tipsyouth entrepreneurship

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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