TikTokTalking head
“How to grow your business”
@danvmartell · 1.9M followers
×310its author's usual
This creator normally gets 19K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
A young boy asks a businessman for advice on how to grow his freeze-dried candy business. The businessman advises him to identify where his target customers (children) hang out and to contact the city to find the busiest park to sell his products.
Open original ↗5.8M
Views
5.8%
Engagement
85/100
Virality
Likes 340KComments 1.2KShares 5.4K
Why it worked
The video works because it features an unexpected scenario (a child asking a businessman for advice) which creates curiosity. The advice given is practical and actionable, appealing to aspiring entrepreneurs. The quick back-and-forth dialogue keeps the viewer engaged.
Engaging dialogueClear, actionable adviceUnique participant pairing (child and businessman)Good use of on-screen text for clarity
business adviceentrepreneurshipmarketing tipsyouth entrepreneurship
How to reproduce this format
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