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“Hear me out, we're going to waffle a baked potato and put a bunch of good stuff on top of it.”

@sarahkraffty · 1.4M followers

We have not measured this creator's own baseline yet, so we cannot say whether 5.9M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman attempts to make a baked potato in a waffle iron, adding cheese and various toppings. She then tastes it and gives a positive review.

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5.9M
Views
10.4%
Engagement
90/100
Virality

Likes 609KComments 5.8KShares 124K

Why it worked

The video works because it presents a novel and somewhat absurd cooking experiment that immediately grabs attention. The creator's engaging personality, use of humor, and the suspense of whether the unusual cooking method will succeed keep viewers hooked. The final reveal of a delicious-looking, loaded waffle potato is highly satisfying and shareable.

Engaging and humorous personality of the creatorNovel and unexpected cooking ideaClear step-by-step demonstrationAppetizing final productRelatable 'late night snack' theme
recipesfood hackshumor

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