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TikTokBeautyProblem → solution

“how to do coil curls”

@skales_hair_studio · 1.6M followers

We have not measured this creator's own baseline yet, so we cannot say whether 30M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A barber applies product to a client's hair and then twists sections of it into finger coils, showcasing the before and after of the hairstyle transformation.

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30M
Views
3.5%
Engagement
85/100
Virality

Likes 1.0MComments 5.4KShares 25K

Why it worked

The video effectively showcases a dramatic hair transformation, appealing to viewers interested in hair styling and new looks. The trending audio adds to its shareability and discoverability, while the clear before-and-after format provides instant gratification and demonstrates the stylist's skill.

Clear before-and-after transformationDemonstrates skill and techniqueEngaging trending audioVisually satisfying process
Hair TransformationsHair TutorialsBarber SkillsProduct Showcase

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