×779“how to do coil curls”
@skales_hair_studio · 1.6M followers
×779its author's usual
This creator normally gets 39K views. This one got 30M. That gap — not the raw number — is what makes the format worth copying.
A barber applies product to a client's hair and then twists sections of it into finger coils, showcasing the before and after of the hairstyle transformation.
Open original ↗30M
Views
3.5%
Engagement
85/100
Virality
Likes 1.0MComments 5.4KShares 25K
Why it worked
The video effectively showcases a dramatic hair transformation, appealing to viewers interested in hair styling and new looks. The trending audio adds to its shareability and discoverability, while the clear before-and-after format provides instant gratification and demonstrates the stylist's skill.
Clear before-and-after transformationDemonstrates skill and techniqueEngaging trending audioVisually satisfying process
Hair TransformationsHair TutorialsBarber SkillsProduct Showcase
How to reproduce this format
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