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“You don't need to turn on your oven anymore to make cookies. You can just cook them on your pan like this.”

Name: You don't need to turn on your oven anymore to make cookies. You can just cook them on your pan like this.
Uploaded: 2024-09-02T16:12:52+00:00
Channel: @archivedchef
Description: The video demonstrates how to make 'scrambled cookies' by cooking cookie dough in a pan, breaking it up, and then serving it with ice cream, caramel, and a cherry. The creator initially burns the cookies but then successfully makes them on low heat.

@archivedchef · 263K followers

We have not measured this creator's own baseline yet, so we cannot say whether 19M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video demonstrates how to make 'scrambled cookies' by cooking cookie dough in a pan, breaking it up, and then serving it with ice cream, caramel, and a cherry. The creator initially burns the cookies but then successfully makes them on low heat.

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19M

Views

3.6%

Engagement

85/100

Virality

Likes 692KComments 5.9KShares 52K

Why it worked

The video works because it presents a novel and unconventional way to prepare a popular dessert, chocolate chip cookies. The initial failure and subsequent success create a relatable and engaging narrative, while the final presentation with ice cream makes it visually appealing and tempting. The quick and easy aspect appeals to viewers looking for convenient dessert options.

Novelty of the recipe ideaRelatable initial failure and subsequent successClear step-by-step demonstrationAppealing final presentation of the dessert

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