“POV: You see a customer pull into the lot at 5:55pm on the last day of the month and you're one car away from your bonus”
@erdman.automotive · 39K followers
This creator normally gets 660 views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.
A car salesman dramatically runs across a dealership lot towards an arriving customer, illustrating the urgency of making a sale to hit a bonus target at the end of the month. The video uses a POV text overlay to set the scene.
Open original ↗Likes 185KComments 440Shares 6.2K
Why it worked
The video uses relatable humor for anyone in sales or commission-based roles, creating an exaggerated scenario that resonates with the pressure of hitting targets. The POV text immediately sets up the comedic premise, and the energetic running combined with a popular sound creates an engaging and shareable moment. It taps into the 'struggle is real' meme culture.