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TikTokComedy

“POV: You see a customer pull into the lot at 5:55pm on the last day of the month and you're one car away from your bonus”

@erdman.automotive · 39K followers

We have not measured this creator's own baseline yet, so we cannot say whether 1.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A car salesman dramatically runs across a dealership lot towards an arriving customer, illustrating the urgency of making a sale to hit a bonus target at the end of the month. The video uses a POV text overlay to set the scene.

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1.6M
Views
11.6%
Engagement
85/100
Virality

Likes 185KComments 440Shares 6.2K

Why it worked

The video uses relatable humor for anyone in sales or commission-based roles, creating an exaggerated scenario that resonates with the pressure of hitting targets. The POV text immediately sets up the comedic premise, and the energetic running combined with a popular sound creates an engaging and shareable moment. It taps into the 'struggle is real' meme culture.

Relatable scenario for many professionsExaggerated humor is highly engagingUses a popular, energetic audio trendClear and concise text overlay sets the scene immediately
humorrelatabilitysales culture

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