×106TikTokComedy
“I don’t get paid enough for this.”
@thecraignotcreg · 1.5M followers
×106its author's usual
This creator normally gets 170K views. This one got 18M. That gap — not the raw number — is what makes the format worth copying.
A skit where an Apple Store employee reacts nonchalantly to a masked person stealing iPhones from display tables. The employee questions whether to intervene and then realizes the phones are just demos, before deciding to go on break.
Open original ↗18M
Views
9.3%
Engagement
90/100
Virality
Likes 1.7MComments 5.1KShares 28K
Why it worked
The humor comes from the unexpected and exaggerated nonchalant reaction of the Apple employee to a serious situation, playing on common stereotypes about customer service and corporate policies. The use of a trending sound adds to its shareability and discoverability on the platform.
relatable humor for retail workers and customerseffective use of trending audiogood comedic timing and deadpan deliveryrevealing behind-the-scenes adds value and personality
humorretail experiencessocial commentary
How to reproduce this format
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