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TikTok video that did 101× its author's usual

Cherry Tomato & Basil Shellbows This pasta is my go-to for a dinner that feels fancy while still being fairly easy to make. I like to add fresh herbs and a bit of basil oil to enhance the flavors. The Mozzarella pearls also lend a nice creaminess to the rich cherry tomato sauce. *You can find the full recipe with instructions on my Instagram highlights* Ingredients: - 1/2 pound pasta - 1 cup heavy cream - 3/4 cup grated Parmesan cheese (reserve some for serving) - 1 tablespoon tomato paste - 4-6 garlic cloves, minced - 1/4 cup white wine - 1 teaspoon chili flakes (reduce if preferred less spicy) - 2 teaspoons black pepper - Kosher salt, to taste - 4 tablespoons olive oil or unsalted butter - 1 1/2 cups cherry tomatoes, halved - 2 tablespoons fresh basil, chopped - ⁠1 teaspoon fresh oregano (optional) Enjoy! #pastalover #homecooked #italiancuisine #foryou Creamy Pasta Cherry Tomato Recipes Easy Italian Recipes Comfort Food Ideas

@yarindanieli · 1.5M followers

×101its author's usual

This creator normally gets 181K views. This one got 19M. That gap — not the raw number — is what makes the format worth copying.

The video demonstrates how to prepare a creamy tomato and basil pasta dish from scratch, showing each step of the cooking process from preparing ingredients to serving the final dish.

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19M
Views
8.9%
Engagement
90/100
Virality

Likes 1.7MComments 3.1KShares 171K

Why it worked

The video works because it uses a popular comfort food, showcases a visually appealing cooking process with satisfying sounds, and provides clear, concise steps. The use of trending audio adds to its appeal, making it highly shareable and engaging for food enthusiasts.

Visually appealing dishClear step-by-step instructionsSatisfying cooking soundsEngaging trending audioHigh production quality
RecipesCooking TutorialsComfort FoodItalian Cuisine

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