TikTok

“Day 111 of eating and rating grocery items”

Name: Day 111 of eating and rating grocery items
Uploaded: 2024-06-01T21:23:54+00:00
Channel: @checkoutvick
Description: A man reviews a Costco Chipotle Chicken Bowl kit, preparing it at home with a woman who acts as a 'Chipotle employee'. He rates the taste and suggests improvements, comparing it to an actual Chipotle bowl.

@checkoutvick

We have not measured this creator's own baseline yet, so we cannot say whether 10M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man reviews a Costco Chipotle Chicken Bowl kit, preparing it at home with a woman who acts as a 'Chipotle employee'. He rates the taste and suggests improvements, comparing it to an actual Chipotle bowl.

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10M

Views

4.0%

Engagement

85/100

Virality

Likes 404KComments 611Shares 4.6K

Why it worked

The video combines a relatable grocery store item (Costco kit) with a popular food chain (Chipotle), creating curiosity about the comparison. The skit format with the 'Chipotle employee' adds humor and engagement. The reviewer's honest and detailed feedback, including both positive and negative points, builds trust with the audience.

Engaging skit format with a relatable scenarioClear product demonstration and reviewHumorous interactions between the two individualsStrong call-out text for key information and humorGood pacing keeps the viewer engaged

food reviewproduct comparisonhumor