“When we hit 20 million, I get to pie my dad in the face with this cake.”
@realjordanmatter · 7.6M followers
This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A daughter attempts to get her father to 20 million subscribers so she can pie him in the face with a cake, while the father, tied to a chair, begs viewers not to subscribe. The video ends with him at 19,999,999 subscribers, just one short of the goal, much to his relief and her dismay.
Open original ↗Likes 593KComments 3.8KShares 2.1K
Why it worked
The video creates a fun, competitive dynamic between a daughter and her father, leveraging the 'don't subscribe' reverse psychology trend. The on-screen subscriber count creates urgency and direct viewer participation, making the audience feel like they are part of the outcome. The confetti and the father's exaggerated reactions add to the entertainment value.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm