×32“One of the craziest musical experiences of my entire life.”
@jacobcollier · 2.4M followers
This creator normally gets 343K views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
Jacob Collier and Tori Kelly are in a studio, recording a cover of 'Bridge Over Troubled Water.' Jacob guides Tori through different vocal improvisations, demonstrating complex harmonies and encouraging her to experiment with her voice. They both laugh and express enjoyment at the creative process.
Open original ↗Likes 1.7MComments 7.7KShares 32K
Why it worked
The video works because it showcases two highly skilled musicians collaborating in a raw, authentic way. The 'behind-the-scenes' feel of the recording session, combined with Jacob Collier's unique teaching style and Tori Kelly's incredible vocal talent, creates an engaging and inspiring experience. The on-screen text immediately sets the context and highlights the impressive collaboration, drawing in viewers interested in music and vocal performance. The playful interaction and shared laughter make the complex musical concepts accessible and enjoyable.
How to reproduce this format
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