TikTok video that did 305× its author's usual

Name: TikTok video by @hayleybuix
Uploaded: 2024-01-15T21:07:27+00:00
Channel: @hayleybuix
Description: A woman applies a full face of makeup, showcasing each product and its application with satisfying ASMR sounds. The video features close-ups of the products and the application process, emphasizing the sounds of the makeup being used.

Make up asmr #makeuptransformation #makeupasmr #asmr

@hayleybuix · 3.1M followers

×305its author's usual

This creator normally gets 98K views. This one got 30M. That gap — not the raw number — is what makes the format worth copying.

A woman applies a full face of makeup, showcasing each product and its application with satisfying ASMR sounds. The video features close-ups of the products and the application process, emphasizing the sounds of the makeup being used.

Open original ↗

30M

Views

7.7%

Engagement

90/100

Virality

Likes 2.3MComments 5.4KShares 17K

Why it worked

The ASMR elements create a highly engaging and satisfying viewing experience, drawing in viewers who enjoy sensory content. The clear demonstration of each product and step makes it easy to follow, while the 'before and after' effect of the makeup application is visually appealing. The quick cuts keep the pacing dynamic, maintaining viewer interest.

High-quality ASMR audio enhances engagement.Clear, close-up shots of product application.Fast-paced editing keeps viewers hooked.Visually satisfying before and after transformation.

makeup tutorialASMRproduct demonstrationbeauty routine