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“I want to eat latiao too”

Name: I want to eat latiao too
Uploaded: 2023-12-11T21:56:21+00:00
Channel: @msshiandmrhe
Description: A couple reacts to a mukbang video of latiao (Chinese spicy strips). The man expresses a craving for latiao, and despite it being midnight, the woman agrees to make it for him from scratch, showing the entire cooking process from kneading dough to mixing with a spicy sauce. They then taste the homemade latiao together.

@msshiandmrhe · 5.9M followers

We have not measured this creator's own baseline yet, so we cannot say whether 31M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A couple reacts to a mukbang video of latiao (Chinese spicy strips). The man expresses a craving for latiao, and despite it being midnight, the woman agrees to make it for him from scratch, showing the entire cooking process from kneading dough to mixing with a spicy sauce. They then taste the homemade latiao together.

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31M

Views

6.5%

Engagement

90/100

Virality

Likes 2.0MComments 9.5KShares 40K

Why it worked

The video starts with a relatable late-night craving, creating an immediate connection with viewers. The couple's dynamic adds an element of entertainment, and the step-by-step cooking process, combined with ASMR sounds and satisfying visuals of the food being prepared and eaten, makes it highly engaging. The 'homemade vs. store-bought' comparison at the end adds a touch of humor and authenticity.

Relatable scenario (late-night craving)Engaging couple dynamic and humorClear, step-by-step recipe demonstrationSatisfying food visuals and ASMR elementsStrong narrative arc from craving to cooking to tasting

recipescouple contentfood reviewsASMR