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“Turning ishowspeed it mc speed | sampling speednto make brazilian funk”
@shonci · 3.2M followers
We have not measured this creator's own baseline yet, so we cannot say whether 37M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A video creator samples IShowSpeed's vocalizations to create a Brazilian Funk track. The video shows the creator in a split screen, with the top half showing him reacting to the audio and the bottom half showing the music production software and then people dancing to the final track.
Open original ↗37M
Views
12.4%
Engagement
90/100
Virality
Likes 4.6MComments 17KShares 80K
Why it worked
The video works because it combines a popular internet personality (IShowSpeed) with a trending music genre (Brazilian Funk). The creator's enthusiastic reaction and the step-by-step demonstration of the music production process are engaging. The final reveal of people dancing to the created track provides a satisfying conclusion and showcases the impact of the music.
Engaging use of split-screen to show both reaction and processEffective build-up to the final music trackIncorporates popular internet personalityClear demonstration of music production steps
music productioninternet culturecomedy
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