×254“What should I do? 💇🏼♀️ Cutting my own hair at home with the unicorn haircut part 2 (results)”
@sweastyle · 1.4M followers
This creator normally gets 187K views. This one got 48M. That gap — not the raw number — is what makes the format worth copying.
A woman attempts to cut her own hair using the 'unicorn cut' technique, resulting in an uneven and messy bob. She tries to fix it by cutting it shorter, but it remains uneven, leaving her frustrated and seeking advice from viewers.
Open original ↗Likes 1.0MComments 11KShares 6.5K
Why it worked
The video taps into the relatable experience of DIY beauty fails and the inherent risk of trying viral hacks. The creator's genuine reactions of shock and frustration are highly engaging, creating a sense of suspense and empathy. The cliffhanger at the end encourages viewers to comment and anticipate a follow-up, boosting engagement and watch time.
How to reproduce this format
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