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“If you like salads but hate preparing them, this video is for you.”

Name: If you like salads but hate preparing them, this video is for you.
Uploaded: 2023-09-18T23:16:00+00:00
Channel: @nutritionbykylie
Description: A woman demonstrates how to use a veggie chopper to quickly and easily prepare a chopped salad with various ingredients, including lettuce, cucumber, tomatoes, carrots, avocado, and grilled chicken, then adds feta, sunflower seeds, and dressing, and shakes it to mix.

@nutritionbykylie · 3.0M followers

We have not measured this creator's own baseline yet, so we cannot say whether 17M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman demonstrates how to use a veggie chopper to quickly and easily prepare a chopped salad with various ingredients, including lettuce, cucumber, tomatoes, carrots, avocado, and grilled chicken, then adds feta, sunflower seeds, and dressing, and shakes it to mix.

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17M

Views

10.1%

Engagement

85/100

Virality

Likes 1.7MComments 4.6KShares 91K

Why it worked

The video offers a practical, time-saving solution for a common kitchen task, making healthy eating more accessible. The clear demonstration and relatable problem (hating salad prep) resonate with a broad audience, especially those with busy lifestyles or specific needs like ADHD or chronic illness. The satisfying chopping sounds and visual transformation of ingredients contribute to its appeal.

Clear and concise demonstration of a useful product.Relatable problem-solution format.Addresses specific audience needs (ADHD, chronic illness).Visually appealing final product.Satisfying sounds of chopping.

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