“How much do you think the bottles worth?!”
@esquisito_t · 534K followers
We have not measured this creator's own baseline yet, so we cannot say whether 7.5M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man in a patterned suit asks various passersby to guess the price of a luxury tequila bottle. He reveals the actual price range through on-screen text as people make their guesses.
Open original ↗7.5M
Views
4.2%
Engagement
85/100
Virality
Likes 317KComments 616Shares 568
Why it worked
The video leverages curiosity and social comparison by asking people to guess the price of a luxury item. The varying guesses create engagement, and the reveal of the actual price range (even if not explicitly stated by the host, it's implied by the on-screen text) satisfies the viewer's curiosity. The product itself is visually appealing, adding to its perceived value.
engaging question that sparks curiosityvariety of responses keeps it interestingclear product focusgood use of on-screen text for clarity and comparison
product showcaseengagementsocial experiment
How to reproduce this format
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