TikTok video that did 276× its author's usual

Name: TikTok video by @hayleybuix
Uploaded: 2023-06-05T20:07:19+00:00
Channel: @hayleybuix
Description: The video showcases a lip plumper product by demonstrating its effect on dry lips, then swatching multiple shades on the hand, and finally applying another shade to achieve a juicy lip look.

I don‘t think my lips ever looked this juicy! @SHEGLAM #sheglamlipplumper #sheglampartner #SHEGLAM AD

@hayleybuix · 3.1M followers

×276its author's usual

This creator normally gets 98K views. This one got 27M. That gap — not the raw number — is what makes the format worth copying.

The video showcases a lip plumper product by demonstrating its effect on dry lips, then swatching multiple shades on the hand, and finally applying another shade to achieve a juicy lip look.

Open original ↗

27M

Views

13.7%

Engagement

85/100

Virality

Likes 3.7MComments 9.7KShares 92K

Why it worked

The video works by providing a clear before-and-after visual of the product's effect, using trending audio, and showcasing multiple shades, which appeals to a broad audience interested in beauty products. The close-ups highlight the product's benefits effectively.

Clear before-and-after demonstrationMultiple product shades showcasedEngaging visual effects and close-upsUse of trending audio

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