“3 businesses I would never buy. Number one, restaurants.”
@realcodiesanchez · 2.0M followers
This creator normally gets 11K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A woman sits in a chair and lists three types of businesses she would never buy: restaurants, hotels, and retail storefronts. She explains her reasoning for each, citing statistics and operational challenges.
Open original ↗Likes 505KComments 3.2KShares 27K
Why it worked
The video works because it presents a strong, contrarian opinion on common business ventures, immediately grabbing attention with a bold claim. The use of statistics and clear explanations for each point makes the content educational and authoritative. The fast-paced editing and text overlays keep viewers engaged, while the negative framing (what NOT to do) often performs well by tapping into people's desire to avoid mistakes.