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TikTokFinanceTalking head

“3 businesses I would never buy. Number one, restaurants.”

@realcodiesanchez · 2.0M followers

×1131its author's usual

This creator normally gets 11K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.

A woman sits in a chair and lists three types of businesses she would never buy: restaurants, hotels, and retail storefronts. She explains her reasoning for each, citing statistics and operational challenges.

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12M
Views
4.1%
Engagement
90/100
Virality

Likes 505KComments 3.2KShares 27K

Why it worked

The video works because it presents a strong, contrarian opinion on common business ventures, immediately grabbing attention with a bold claim. The use of statistics and clear explanations for each point makes the content educational and authoritative. The fast-paced editing and text overlays keep viewers engaged, while the negative framing (what NOT to do) often performs well by tapping into people's desire to avoid mistakes.

Clear, concise arguments supported by data (even if simplified)Strong, opinionated stance creates engagement and discussionFast-paced editing and text overlays maintain viewer attentionRelatable topic for aspiring business owners and investors
business adviceinvestment strategyentrepreneurship

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