TikTokVoiceover + b-roll

“I used to be the person that no matter how bad you hurt me, I'd still stick by your side and be there for you.”

Name: I used to be the person that no matter how bad you hurt me, I'd still stick by your side and be there for you.
Uploaded: 2023-05-04T22:07:54+00:00
Channel: @realrawreturns
Description: The video features a person doing push-ups in a dark, outdoor setting with text overlays reflecting on past loyalty and self-worth. The text describes realizing that excessive loyalty led to being taken advantage of and a commitment to self-respect.

@realrawreturns · 306K followers

We have not measured this creator's own baseline yet, so we cannot say whether 12M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video features a person doing push-ups in a dark, outdoor setting with text overlays reflecting on past loyalty and self-worth. The text describes realizing that excessive loyalty led to being taken advantage of and a commitment to self-respect.

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12M

Views

10.5%

Engagement

85/100

Virality

Likes 1.2MComments 5.9KShares 110K

Why it worked

The relatable narrative about loyalty and self-betrayal resonates deeply with viewers who have experienced similar situations, fostering emotional connection and encouraging shares. The simple visual of someone exercising in a somber setting provides a backdrop that enhances the reflective and personal tone of the message, making it feel authentic and raw.

relatable narrativestrong emotional appealsimple and effective visualclear and impactful message

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