“when I only had $6 in my bank account”
@mariellamahal · 453K followers
We have not measured this creator's own baseline yet, so we cannot say whether 16M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video features a creator sharing a recipe for kimchi jjigae, emphasizing its affordability and ease of preparation for college students on a budget. She explains how she used to budget for groceries and introduces a series of similar recipes.
Open original ↗16M
Views
10.0%
Engagement
90/100
Virality
Likes 1.6MComments 828Shares 14K
Why it worked
The video works because it addresses a common pain point for college students: limited funds for food. The relatable opening hook about having only $6 in a bank account immediately grabs attention. The step-by-step cooking process, combined with the creator's personal story and budgeting tips, makes the content educational and engaging. The promise of a series of 'easy as ramen' meals encourages viewers to follow for more.
Relatable financial struggle in the hook.Clear, step-by-step recipe demonstration.Personal narrative adds authenticity.Promise of a series encourages follow-through.Visually appealing food shots.
recipesbudgetingstudent lifelife hacks
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@mariellamahal full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views