TikTokVoiceover + b-roll

“When I ate this on my way to class, two people stopped me to ask what it was.”

Name: When I ate this on my way to class, two people stopped me to ask what it was.
Uploaded: 2023-03-06T02:29:15+00:00
Channel: @mariellamahal
Description: The creator shares a story about people being confused by her sushi bake onigiri, comparing it to her schoolmates' reactions to her bento box lunches. She then demonstrates how to make the sushi bake onigiri.

@mariellamahal · 453K followers

We have not measured this creator's own baseline yet, so we cannot say whether 38M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The creator shares a story about people being confused by her sushi bake onigiri, comparing it to her schoolmates' reactions to her bento box lunches. She then demonstrates how to make the sushi bake onigiri.

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38M

Views

12.3%

Engagement

90/100

Virality

Likes 4.7MComments 14KShares 105K

Why it worked

The video uses a relatable story about cultural differences in food perception, combined with a visually appealing cooking demonstration. The curiosity generated by the initial confusion about the food draws viewers in, and the step-by-step recipe provides value, encouraging engagement and shares.

Engaging personal story that creates a relatable hook.Clear and concise cooking demonstration.Visually appealing food and preparation process.Uses text overlays effectively to reinforce the narrative.Addresses a common experience of cultural food differences.

food hacksrecipesstorytimecultural food