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“A classic Italian dish, but let's do it right. Polpette al sugo, meatballs in sauce.”

Name: A classic Italian dish, but let's do it right. Polpette al sugo, meatballs in sauce.
Uploaded: 2023-02-23T17:34:47+00:00
Channel: @chefmaxmariola
Description: Chef Max Mariola demonstrates how to make traditional Italian meatballs in sauce, from preparing the ingredients to cooking and serving the dish.

@chefmaxmariola · 4.2M followers

We have not measured this creator's own baseline yet, so we cannot say whether 32M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

Chef Max Mariola demonstrates how to make traditional Italian meatballs in sauce, from preparing the ingredients to cooking and serving the dish.

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32M

Views

9.6%

Engagement

90/100

Virality

Likes 3.1MComments 10.0KShares 168K

Why it worked

The video works because it features a charismatic chef demonstrating a classic, comforting dish. The clear, step-by-step instructions, combined with close-up shots of the ingredients and cooking process, make it easy for viewers to follow along. The chef's engaging personality and the final appetizing presentation create a strong desire to try the recipe. The use of on-screen text for ingredients and steps also enhances accessibility.

Clear, step-by-step instructionsEngaging and charismatic hostAppetizing close-up shots of foodOn-screen text for key ingredients and stepsSatisfying cooking sounds

cooking tutorialstraditional recipeschef's tips