×345“What does this sound remind you of?”
@robertdudzic1 · 777K followers
×345its author's usual
This creator normally gets 54K views. This one got 19M. That gap — not the raw number — is what makes the format worth copying.
A sound designer wearing headphones records and manipulates the sound of breaking celery stalks with a contact microphone, asking the viewer what the sound reminds them of.
Open original ↗19M
Views
5.1%
Engagement
85/100
Virality
Likes 933KComments 16KShares 10K
Why it worked
The video creates curiosity by presenting an unusual sound and asking for audience engagement. The ASMR-like quality of the celery breaking is inherently satisfying and attention-grabbing, making viewers pause and listen. The open-ended question encourages comments and interaction, boosting algorithmic performance.
unique sound experiencehigh production quality for audioengaging question for commentsvisual clarity of the sound source
sound designASMRcreative processaudience engagement
How to reproduce this format
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