TikTok
“Today, TurboTax wants my dad to play the clarinet.”
@mmmjoemele · 33M followers
We have not measured this creator's own baseline yet, so we cannot say whether 7.9M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A son challenges his dad to learn the clarinet for a TurboTax ad. The dad initially struggles but then reappears in a Squidward costume, playing the clarinet proficiently, highlighting the benefit of having an expert.
Open original ↗7.9M
Views
1.6%
Engagement
85/100
Virality
Likes 125KComments 536Shares 1.5K
Why it worked
The humor of the dad's initial struggle followed by the unexpected and well-executed Squidward transformation is highly entertaining. The relatable struggle of learning something new, combined with the absurdity of the costume and the sudden expertise, creates a strong comedic effect that is highly shareable. The brand integration is clear but not overly intrusive, making it feel like a genuine piece of content.
Unexpected humor with the Squidward costumeClear demonstration of the product's benefit through a relatable analogyGood pacing and comedic timingEngaging father-son dynamic
humorproduct_demonstrationrelatability
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