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TikTokFoodDay in the life

“I've got a notebook and I'm going to go to a fancy restaurant and act like a food critic. Let's see if they treat me any differently.”

@slavinjoshua · 968K followers

×93its author's usual

This creator normally gets 118K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.

A man goes to a Michelin Guide restaurant with a notebook, pretending to be a food critic to see if he gets treated differently. He eats several dishes, makes notes, and eventually receives meal vouchers from the manager.

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11M
Views
15.1%
Engagement
90/100
Virality

Likes 1.6MComments 750Shares 2.9K

Why it worked

The video works because it taps into a relatable desire for special treatment and a behind-the-scenes look at a high-end experience. The element of a 'social experiment' creates curiosity and suspense, making viewers want to see if the ruse works. The payoff of receiving vouchers adds a satisfying conclusion, encouraging shares and comments.

clear premise and payoffengaging storytellinghumorous deliverygood visual variety with food shots and reactions
social experimentfood reviewlife hacksentertainment

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