“MY BRAIN CAN COMPREHEND THIS WHATTT🫢”

Name: MY BRAIN CAN COMPREHEND THIS WHATTT🫢
Uploaded: 2022-11-13T00:35:27+00:00
Channel: @darcymcqueenyyy
Description: A young woman reviews a blue-colored Tarte product that claims to change to a perfect lip and blush shade based on pH. She applies it to her lips and then her cheeks, showing the color transformation.

@darcymcqueenyyy · 2.3M followers

×54its author's usual

This creator normally gets 299K views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.

A young woman reviews a blue-colored Tarte product that claims to change to a perfect lip and blush shade based on pH. She applies it to her lips and then her cheeks, showing the color transformation.

Open original ↗

16M

Views

8.5%

Engagement

90/100

Virality

Likes 1.4MComments 3.5KShares 24K

Why it worked

The video works because it showcases a unique and intriguing product with a 'magic' element (color-changing based on pH). The before-and-after application creates curiosity and demonstrates the product's effectiveness in real-time, making it highly shareable and engaging for beauty enthusiasts.

Clear demonstration of product functionalityEngaging and curious toneDirect comparison (half lip application) to show transformationRelatable reaction to the product's effect

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