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“POV: you just discovered air fryer roasted vegetables”

Name: POV: you just discovered air fryer roasted vegetables
Uploaded: 2022-11-05T09:12:27+00:00
Channel: @tower_housewares
Description: The video shows a quick and easy recipe for making roasted vegetables in an air fryer. It begins with a POV shot of the finished dish, then demonstrates chopping vegetables, seasoning them, and air frying them until perfectly roasted.

@tower_housewares · 164K followers

We have not measured this creator's own baseline yet, so we cannot say whether 10M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a quick and easy recipe for making roasted vegetables in an air fryer. It begins with a POV shot of the finished dish, then demonstrates chopping vegetables, seasoning them, and air frying them until perfectly roasted.

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10M

Views

3.1%

Engagement

85/100

Virality

Likes 312KComments 1.2KShares 43K

Why it worked

The video works because it presents a simple, appealing, and healthy recipe using a popular kitchen appliance. The 'POV' hook immediately draws viewers in, making them feel like they've discovered a secret. The fast-paced editing and clear steps make the cooking process seem effortless and achievable, encouraging viewers to try it themselves. The vibrant colors of the vegetables are also visually appealing.

Clear and concise instructionsVisually appealing foodRelatable 'POV' hookDemonstrates a popular kitchen applianceFast pacing keeps viewers engaged

recipescooking tipshealthy eating