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“🥷 cavity! Stealth & 😈. Doesn’t look like much but watch & see how big this cavity is! It needs a root canal!”

Name: 🥷 cavity! Stealth & 😈. Doesn’t look like much but watch & see how big this cavity is! It needs a root canal!
Uploaded: 2022-09-14T20:29:49+00:00
Channel: @thekidzdentist
Description: A dentist explains how a small-looking cavity is actually very deep and will require a root canal, demonstrating the process of drilling into the tooth to remove the decay.

@thekidzdentist · 502K followers

We have not measured this creator's own baseline yet, so we cannot say whether 9.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A dentist explains how a small-looking cavity is actually very deep and will require a root canal, demonstrating the process of drilling into the tooth to remove the decay.

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9.8M

Views

4.2%

Engagement

85/100

Virality

Likes 412KComments 1.5KShares 1.8K

Why it worked

The video uses a 'reveal' format where something initially appears one way but is then shown to be much more significant, creating curiosity and a sense of discovery. The close-up, somewhat graphic visuals of dental work are inherently engaging and often go viral due to their shock value and educational aspect. The dentist's direct address and clear explanation make complex dental procedures understandable and intriguing.

Clear and concise explanation of a complex topicVisually engaging close-ups of the dental procedureEffective use of on-screen text to highlight key pointsBuilds curiosity through the 'reveal' of the cavity's true size

educational contentbehind-the-scenesproblem/solution