×52“Lululemon invited me to be the first person to see the Lululemon University of Alabama apparel.”
@darcymcqueenyyy · 2.3M followers
This creator normally gets 299K views. This one got 15M. That gap — not the raw number — is what makes the format worth copying.
A blonde woman in a Lululemon store announces she's the first to see the new Lululemon University of Alabama apparel. She gives a tour of the collection, showcasing various items, and then presents a haul of all the items she received.
Open original ↗Likes 864KComments 4.3KShares 17K
Why it worked
The video works because it offers an exclusive first look at a highly anticipated product line from a popular brand, leveraging the excitement around both Lululemon and university apparel. The creator's enthusiasm and the clear showcase of items make it engaging for fans of both. The haul format at the end provides a satisfying reveal and encourages viewers to see all the products.