TikTokProblem → solution

“1 MONTH before birth”

Name: 1 MONTH before birth
Uploaded: 2022-08-11T22:33:44+00:00
Channel: @emilyloogman
Description: A pregnant woman demonstrates her fitness routine at various stages of pregnancy and postpartum, showcasing her strength and dedication. The video progresses from 1 month before birth to 1 year postpartum, ending with her jumping on a beach with her toddler.

@emilyloogman · 441K followers

We have not measured this creator's own baseline yet, so we cannot say whether 30M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A pregnant woman demonstrates her fitness routine at various stages of pregnancy and postpartum, showcasing her strength and dedication. The video progresses from 1 month before birth to 1 year postpartum, ending with her jumping on a beach with her toddler.

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30M

Views

9.4%

Engagement

90/100

Virality

Likes 2.8MComments 9.9KShares 43K

Why it worked

The video works because it showcases a remarkable physical transformation and dedication during a significant life event (pregnancy and childbirth). It inspires and motivates viewers, especially mothers or those interested in fitness, by demonstrating what's possible. The use of a trending audio adds to its shareability and emotional impact, while the clear time markers create a compelling narrative of progress.

Inspiring and motivational contentClear visual progression over timeRelatable to parents and fitness enthusiastsEffective use of trending audio for emotional impactDemonstrates dedication and strength

fitness journeypostpartum recoverymotherhoodstrength