TikTokProduct demo
“The answer is yes. Our sofa from 7th Avenue is 100% pet friendly and stain resistant!”
@7thavenueco · 49K followers
We have not measured this creator's own baseline yet, so we cannot say whether 15M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video features a white Shiba Inu dog demonstrating the pet-friendly and stain-resistant features of a white sofa from Seventh Avenue. It shows the dog on the sofa, the sofa covers being removed and washed, and the dog playing on the sofa.
Open original ↗15M
Views
0.2%
Engagement
85/100
Virality
Likes 23KComments 264Shares 523
Why it worked
The video directly addresses a common concern for pet owners (pets on furniture) with a clear solution. The visual proof of the dog on the white sofa and the ease of cleaning makes the product highly desirable. The cute dog adds an emotional appeal and makes the content highly shareable.
Clearly demonstrates product benefitsAddresses a common customer concern directlyUses a cute pet for engagementShows the cleaning process effectively
product demonstrationpet carehome decorproblem/solution
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