“Dental Floss Nail that's Functional 🦷😬 Shh.. don't tell my dentist”
@ilysmnails · 9.0M followers
We have not measured this creator's own baseline yet, so we cannot say whether 51M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A nail technician creates a unique, functional dental floss nail by building up acrylic around a floss pick, shaping it, and then painting it. The finished nail is then demonstrated flossing between other nails.
Open original ↗51M
Views
4.3%
Engagement
90/100
Virality
Likes 2.2MComments 28KShares 82K
Why it worked
The video works because it presents a highly unusual and seemingly impractical nail design that turns out to be functional. This creates a strong curiosity gap and a 'wow' factor, making viewers want to see the process and the final result. The trending audio adds to its shareability and discoverability.
Highly original and creative conceptClear demonstration of the creation processSatisfying reveal of functionalityEngaging use of trending audio
DIY & TutorialsCreative CraftsUnexpected Inventions
How to reproduce this format
More beauty hooks that worked
Explore more