TikTokAuto
“pick a key, any key!”
@showmeauto · 448K followers
We have not measured this creator's own baseline yet, so we cannot say whether 9.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Three different men pick a key from a drawer full of keys at a car dealership. Each key starts a different vehicle, which they then show off from inside the car.
Open original ↗9.4M
Views
6.4%
Engagement
85/100
Virality
Likes 605KComments 689Shares 429
Why it worked
The element of surprise and the 'luck of the draw' aspect makes viewers curious to see what each person gets. The quick cuts and reveal of different vehicles keep the pace engaging.
engaging premise with an element of chancequick reveals keep viewer attentionshowcases multiple products effectively
entertainmentproduct showcasechallenge
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×14210 its author's norm
“When you've already filled up and look back.”×12667 its author's normExplore more