TikTok video that did 479× its author's usual

Name: TikTok video by @devlola
Uploaded: 2022-05-09T11:31:09+00:00
Channel: @devlola
Description: A woman demonstrates how she thins her thick hair at home using thinning shears. She sections her hair and uses the shears to remove bulk, showing the amount of hair removed after each section.

It wasn't fake, here the extended version ☺️ #hair #asmr #thickhairproblems #undercut #hairasmr #viral #haircut #fyp #foryou @TikTok #viralvideos

@devlola · 612K followers

×479its author's usual

This creator normally gets 214K views. This one got 102M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates how she thins her thick hair at home using thinning shears. She sections her hair and uses the shears to remove bulk, showing the amount of hair removed after each section.

Open original ↗

102M

Views

2.5%

Engagement

90/100

Virality

Likes 2.5MComments 42KShares 15K

Why it worked

This video works because it addresses a common problem (thick hair) with a DIY solution, appealing to viewers looking for practical beauty hacks. The ASMR aspect of the hair being cut and brushed adds to the sensory experience, making it more engaging. The 'before and after' effect of showing the removed hair visually demonstrates the effectiveness of the technique, building trust and curiosity.

Clear demonstration of a DIY techniqueAddresses a common hair concernASMR elements enhance engagementVisual proof of results (showing removed hair)Authentic and relatable presentation

DIY beautyHair care tipsASMR