×329“Trying Ariana Grandes Eyeliner technique”
@hayleybuix · 3.1M followers
This creator normally gets 98K views. This one got 32M. That gap — not the raw number — is what makes the format worth copying.
The video features a creator attempting to replicate Ariana Grande's signature eyeliner technique. It showcases the step-by-step process of applying eyeliner to achieve a dramatic winged look, with on-screen text indicating the challenge.
Open original ↗Likes 3.3MComments 6.3KShares 18K
Why it worked
The video works because it leverages a popular celebrity's beauty technique, creating a challenge that encourages viewers to try it themselves. The close-up shots and clear demonstration make it easy to follow, while the trending audio keeps viewers engaged. The aspirational nature of achieving a celebrity look drives high engagement and shareability.