“Part 1: Chai Tea Strainer Functional Nail ☕️ 💅🏽 چائے پیو 🫖 ਚਾਹ ਪੀਓ”
@ilysmnails · 9.0M followers
We have not measured this creator's own baseline yet, so we cannot say whether 112M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video showcases the creation of a functional nail art piece: a chai tea strainer built into an acrylic nail. It demonstrates the intricate process of embedding a metal mesh and acrylic, then using the finished nail to strain tea.
Open original ↗112M
Views
4.6%
Engagement
90/100
Virality
Likes 5.0MComments 87KShares 184K
Why it worked
This video works because it's highly original and visually captivating. The unexpected functionality of the nail art creates a 'wow' factor and curiosity, encouraging viewers to watch until the end to see if it actually works. The satisfying close-up shots and the reveal of the functional nail tap into viral content trends.
Highly original concept that captures attentionClear, close-up shots that highlight the intricate detailsSatisfying reveal of the functional aspectEngaging background music that fits the pacing
Nail Art TutorialsCreative CraftsUnexpected InventionsBeauty Hacks
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