“Guys, check this out! Check out my new profile picture.”
We have not measured this creator's own baseline yet, so we cannot say whether 7.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person records their computer screen, showing an NFT of a monkey with headphones and a green visor. They highlight that they now own it and show the purchase price in Ethereum and its USD equivalent, expressing excitement over the acquisition.
Open original ↗7.4M
Views
21.7%
Engagement
85/100
Virality
Likes 1.6MComments 16KShares 12K
Why it worked
The video leverages the excitement of a personal achievement (buying an NFT) and the curiosity surrounding cryptocurrency and digital assets. The creator's genuine emotion and the reveal of the monetary value create a relatable and aspirational moment for viewers interested in crypto or making money online. The quick cuts between the NFT page and the ETH to USD conversion keep the viewer engaged.
Authentic excitement and emotion from the creator.Clear demonstration of the purchase and value.Relatable narrative of working hard for a desired item.Leverages popular interest in NFTs and crypto.
personal achievementcrypto investmentdigital assets
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