×1528“Make this one change to improve your mental health...”
@doctorsood · 2.8M followers
This creator normally gets 16K views. This one got 24M. That gap — not the raw number — is what makes the format worth copying.
A doctor introduces a video discussing how phone addiction negatively impacts mental health and relationships. The video then transitions to a black and white clip of Simon Sinek explaining how using phones during social interactions or upon waking up signifies an addiction that destroys relationships, costs time and money, and makes life worse.
Open original ↗Likes 3.2MComments 13KShares 335K
Why it worked
The video starts with a direct call to action related to mental health, immediately grabbing attention. It then uses a recognized expert (Simon Sinek) to deliver a powerful message about phone addiction, lending credibility and authority. The black and white aesthetic for Sinek's segment adds a serious, timeless feel, emphasizing the gravity of the message. The content resonates with a broad audience experiencing digital fatigue and relationship strain due to phone use, making it highly shareable and relatable.