TikTok

TikTok video breakdown

Name: TikTok video by @leosamaaaa
Uploaded: 2021-04-15T16:16:56+00:00
Channel: @leosamaaaa
Description: The video uses a meme template showing 'Calm,' 'No energy,' and 'Too much energy' to categorize different MBTI personality types. It cycles through various animated character illustrations, each representing an MBTI type, placing them under one of the three energy labels.

😣🤍 #mbti #16personalitytypes #intp #قووووووية #enfp #istp #infj #istj #estp #infp #entp #esfp #entj #enfj #esfj

@leosamaaaa

We have not measured this creator's own baseline yet, so we cannot say whether 6.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video uses a meme template showing 'Calm,' 'No energy,' and 'Too much energy' to categorize different MBTI personality types. It cycles through various animated character illustrations, each representing an MBTI type, placing them under one of the three energy labels.

Open original ↗

6.2M

Views

10.9%

Engagement

85/100

Virality

Likes 659KComments 15KShares 28K

Why it worked

This trend works because it leverages the highly engaging and shareable nature of personality type content (MBTI). Users enjoy seeing themselves and their friends represented, leading to high engagement through comments, shares, and tags. The use of a popular meme template combined with aesthetically pleasing character art makes it visually appealing and easily digestible, encouraging viewers to watch through to find their own type and share it.

Leverages popular MBTI content for high shareabilityUses a recognizable meme template for instant understandingFeatures aesthetically pleasing character artFast-paced editing keeps viewers engaged

personality typescharacter artrelatability