×2472“MARTIN GARRIX ANIMALS PLAYED LIVE”
@thestickmenproject · 8.4M followers
×2472its author's usual
This creator normally gets 15K views. This one got 36M. That gap — not the raw number — is what makes the format worth copying.
A person in an LED-outlined suit plays drums in a dark room, with the drums also featuring LED lights that illuminate with each hit. The performance is set to an electronic dance music track.
Open original ↗36M
Views
9.2%
Engagement
90/100
Virality
Likes 3.3MComments 9.2KShares 133K
Why it worked
The visual spectacle of the LED suit and drums, combined with the energetic music, creates an engaging and unique performance. The novelty and high production value capture attention, while the recognizable song encourages viewership and sharing.
Unique visual concept with LED suit and drumsEnergetic and engaging performanceHigh production valueUses a popular and recognizable song
entertainmentperformancecreativitymusic
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