×88Auto Instagram video that did 88× its author's usual
Car manufacturers are on a mission to screw consumers. First they’re trying to get Congress to ban Americans from working on their own cars. While they work on that they’ve put junkyards out of business and took away your ability to save money when it comes to fixing cars. Parts are now vin coded so you can’t buy parts at a junk yard to fix your car. General Motors, Ford, Toyota, Mercedes and every company under the sun now code each part so the only way to replace your part is to go to the dealer and buy a spare part!
@realbobbykhan · 190K followers
This creator normally gets 4.3K views. This one got 377K. That gap — not the raw number — is what makes the format worth copying.
A bald man in a pink blazer stands in a parking garage next to a black SUV, explaining how car manufacturers are making it impossible to use junkyard parts by VIN-coding each component, forcing consumers to buy expensive new parts from dealerships.
Open original ↗Likes 14KComments 1.4KShares —
Why it worked
The video works because it taps into a common consumer frustration: being forced to pay high prices for car repairs and parts. The speaker's direct address and clear explanation of a perceived 'scam' by manufacturers create a sense of shared grievance and urgency, making viewers feel informed and potentially outraged. The use of on-screen text reinforces the main point, and the speaker's confident, slightly agitated tone adds to the persuasive nature of the content. It leverages negativity and a bold claim to capture attention and maintain engagement.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's norm