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InstagramBeautyTalking head

“КОЛХОЗНА”

@gulmira.studio · 8.9K followers

×706its author's usual

This creator normally gets 1.1K views. This one got 805K. That gap — not the raw number — is what makes the format worth copying.

A lash artist showcases various eyelash extension styles, labeling some as 'kolkhozna' (outdated/tacky) and others as 'trendy,' before introducing herself and inviting viewers to subscribe for useful information on lash extensions.

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805K
Views
1.0%
Engagement
75/100
Virality

Likes 7.9KComments 148Shares

Why it worked

The video uses a 'this vs. that' comparison with strong visual examples, leveraging a trend-based audio to create an engaging and opinionated hook. This immediately draws in viewers interested in beauty trends and lash extensions, sparking curiosity and potential debate. The clear, concise introduction of the creator as an expert builds credibility, encouraging subscriptions for more valuable content.

Strong, opinionated hook using a trending audio and visual comparison.Clear expert positioning and call to action.Visually engaging examples of lash styles.Addresses a common concern/interest in the beauty niche (what's in/out of style).
Beauty TrendsLash Extension EducationExpert AdviceBefore & After

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