×24“You're so naturally beautiful”
@albina · 929K followers
This creator normally gets 462K views. This one got 9.6M. That gap — not the raw number — is what makes the format worth copying.
A woman showcases her extensive beauty and skincare routine, humorously contrasting the idea of being "naturally beautiful" with the many products and treatments she uses. The video features various close-ups of her applying different skincare products and using beauty tools.
Open original ↗Likes 291KComments 1.1KShares —
Why it worked
The video works because it taps into a relatable sentiment for many women: the effort behind looking 'naturally' good. The humor in exposing the extensive routine, combined with satisfying close-ups of product application and a catchy audio, makes it engaging and shareable. It also leverages the 'reveal' format, showing the 'secret' behind her appearance.
How to reproduce this format
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