×218“My Weekly skincare routine ✨”
@nikita_gupta1520 · 6.0K followers
This creator normally gets 21K views. This one got 3.4M. That gap — not the raw number — is what makes the format worth copying.
The video shows a woman applying a skincare product to her face as part of her weekly routine. The cover frame captures her with her eyes closed, applying a clear substance to her cheek with a white tool, with water or product visibly on her skin.
Open original ↗Likes 65KComments 44Shares —
Why it worked
This video works because it taps into the popular and relatable niche of skincare routines. Viewers are often looking for new products or techniques, and a clear demonstration of a routine, especially one that promises results (implied by 'skincare routine'), can be highly engaging. The visual of clear, hydrated skin is aspirational and encourages viewers to watch for tips.
How to reproduce this format
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