“POV: the glow starts with clean pores”
@albina · 929K followers
×21its author's usual
This creator normally gets 462K views. This one got 8.3M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates a skincare routine focused on pore cleansing. She uses a tool to show visible sebum, applies an oil cleanser, massages her face, and then applies a cream, ending with clean, glowing skin.
Open original ↗8.3M
Views
0.1%
Engagement
90/100
Virality
Likes 8.3KComments 118Shares —
Why it worked
The video effectively uses a 'gross-out' factor by showing extracted sebum, which is highly engaging and relatable for anyone concerned about pores. The clear before-and-after visual transformation of the skin, combined with satisfying textures and sounds, makes it highly shareable. The trending audio also contributes to its discoverability.
Visually compelling before-and-after transformation.Satisfying 'gross-out' element with pore cleansing.Clear demonstration of product efficacy.Relatable skincare concern (clean pores).Use of trending audio.
Skincare routinePore cleansingProduct demonstrationBeauty hacks
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