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“POV: the glow starts with clean pores”

@albina · 929K followers

×21its author's usual

This creator normally gets 462K views. This one got 8.3M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates a skincare routine focused on pore cleansing. She uses a tool to show visible sebum, applies an oil cleanser, massages her face, and then applies a cream, ending with clean, glowing skin.

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8.3M
Views
0.1%
Engagement
90/100
Virality

Likes 8.3KComments 118Shares

Why it worked

The video effectively uses a 'gross-out' factor by showing extracted sebum, which is highly engaging and relatable for anyone concerned about pores. The clear before-and-after visual transformation of the skin, combined with satisfying textures and sounds, makes it highly shareable. The trending audio also contributes to its discoverability.

Visually compelling before-and-after transformation.Satisfying 'gross-out' element with pore cleansing.Clear demonstration of product efficacy.Relatable skincare concern (clean pores).Use of trending audio.
Skincare routinePore cleansingProduct demonstrationBeauty hacks

How to reproduce this format

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