×7“My night skincare routine”
@rizkaramelia · 68K followers
This creator normally gets 14K views. This one got 99K. That gap — not the raw number — is what makes the format worth copying.
A woman in a hijab shares her night skincare routine, demonstrating each step and product used, including a sheet mask, toner, essence, and moisturizer, while explaining the benefits of each product.
Open original ↗Likes 4.1KComments 97Shares —
Why it worked
The video works because it's a clear, step-by-step demonstration of a skincare routine, which is highly sought after content in the beauty niche. The creator's calm demeanor and direct address to the camera build trust, while the visible glow on her skin acts as a strong testimonial for the products. The quick cuts keep the pacing engaging, and the detailed explanation of each product's benefit adds value.
How to reproduce this format
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