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InstagramBeautyTutorial

“WEEKLY skincare routine 🌿🫧🧊”

@glowroutinewithridhima · 98K followers

×92its author's usual

This creator normally gets 91K views. This one got 7.4M. That gap — not the raw number — is what makes the format worth copying.

A woman is shown performing an ice facial as part of her weekly skincare routine, submerging her face into a bowl of ice water.

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7.4M
Views
1.1%
Engagement
85/100
Virality

Likes 81KComments 408Shares

Why it worked

The video works because it presents a simple, accessible, and natural skincare tip that many people are curious about or already practice. The visual demonstration of the ice facial is immediately engaging, and the on-screen text clearly communicates the benefit, making it easy for viewers to understand and potentially replicate. The topic of skincare is highly searchable and shareable, especially for quick, home-based remedies.

Clear and concise on-screen textDirect demonstration of the activityRelatable and accessible beauty tipStrong visual hook with the ice facial
Skincare TipsDIY BeautyWellness RoutinesNatural Remedies

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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