“WEEKLY skincare routine 🌿🫧🧊”
@glowroutinewithridhima · 98K followers
This creator normally gets 91K views. This one got 7.4M. That gap — not the raw number — is what makes the format worth copying.
A woman is shown performing an ice facial as part of her weekly skincare routine, submerging her face into a bowl of ice water.
Open original ↗Likes 81KComments 408Shares —
Why it worked
The video works because it presents a simple, accessible, and natural skincare tip that many people are curious about or already practice. The visual demonstration of the ice facial is immediately engaging, and the on-screen text clearly communicates the benefit, making it easy for viewers to understand and potentially replicate. The topic of skincare is highly searchable and shareable, especially for quick, home-based remedies.