Skip to main content
×246
InstagramBeautyTutorial

“Cleanser”

@rani_yaduvanshi10 · 12K followers

×246its author's usual

This creator normally gets 4.6K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.

The video presents a skincare guide, displaying different products (cleansers, serums, moisturisers, sunscreens) recommended for oily, dry, and combination skin types. Each product category is introduced with a title and an emoji, followed by three product images aligned with their respective skin types.

Open original ↗
1.2M
Views
1.4%
Engagement
80/100
Virality

Likes 16KComments 141Shares

Why it worked

This video works because it provides clear, actionable product recommendations for common skin types, directly addressing a prevalent viewer need. The listicle format, combined with a trending audio, makes it easily digestible and shareable. The visual clarity and direct solutions appeal to a broad audience interested in skincare.

clear and concise information deliveryvisually appealing product presentationdirect solutions to common problemsuses trending audio effectively
product recommendationsskincare tipsbeauty hacks

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more