“Cleanser”
@rani_yaduvanshi10 · 12K followers
This creator normally gets 4.6K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.
The video presents a skincare guide, displaying different products (cleansers, serums, moisturisers, sunscreens) recommended for oily, dry, and combination skin types. Each product category is introduced with a title and an emoji, followed by three product images aligned with their respective skin types.
Open original ↗Likes 16KComments 141Shares —
Why it worked
This video works because it provides clear, actionable product recommendations for common skin types, directly addressing a prevalent viewer need. The listicle format, combined with a trending audio, makes it easily digestible and shareable. The visual clarity and direct solutions appeal to a broad audience interested in skincare.